What is Value Betting and How to Find It Footens Expert Guide

They’re not concerned about winning every day, every week, or even every month. If you’re not able to get on at the recommended value odds, then you should avoid placing a bet. Your concern is striking at the right moment, getting the right price/odds, not whether the bet wins or loses. If a tipster recommends a value bet at a certain price, then you should only bet at that price. In the beginning, you may want to ease your way in, perhaps you’re following somebody else who has a profitable record of identifying value bets. There is nothing wrong with doing this, though you need to be careful not to fall into the trap of focusing on the selection itself.

Two horses in a race with the same win odds aren’t necessarily equally likely to place. Multiplying the fractional win odds by the place terms gives the place odds. With win odds of 10/1 (11.0) and 1/5 place terms, the place odds are one fifth of the win odds, at 2/1 (3.0). The other approach is to place the bet at the bookmaker without laying it.

Without having an opinion about what price a bet should be, you will be unable to decipher whether the odds offered by the bookmaker represent value or not. Betting on either black or red at odds of evens is an example of a bet that represents bad or negative value. Essentially, bookmakers make their money by building a margin into their odds.

For instance, if a bettor assesses a team’s win probability at 60% but the bookmaker’s odds imply only a 50% chance, the bettor has identified a potential +EV opportunity. RebelBetting’s value betting software does the hard work for you. It scans the market, compares odds across bookmakers, and highlights the bets where you have an edge — in real time. This final chapter will guide you through the practical steps of getting started with value betting using RebelBetting. Follow these steps, and you’ll be ready to start placing your first profitable bets.

This is how the casino ensures that they always profit over the long term. You may lose initially, you may even lose in the mid-term, but as the greyhounds race more and more, the number of victories that each achieve starts to level out. You’ve bought a house for £10,000 less than it’s worth, therefore, you’ve received value for the money. A bettor obtains value when they place a bet at odds greater than they should be. A bet where the odds are not greater than they should be is a bet that does not represent value. It doesn’t take a genius to work out that the bookmaker makes a handsome profit by doing this a thousand times over, day in, day out.

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• It would be reasonable to assume that the way to win money from sports betting is to accurately predict what will happen in sports events.
• Avoiding these pitfalls is critical for developing a sustainable betting routine.
• The frequency of value betting opportunities varies depending on the sport, event, and your betting strategy.
• From sports betting basics to advanced probability theory, we’ll equip you with the core knowledge required for long-term success.

Newcomers can start betting at Bovada with a minimum deposit of just $5, and you can withdraw as little as $10 from your account. Better still, Bovada has one of the most beginner-friendly sign-up offers in the industry, as their 50% Sports Welcome Bonus has a super-low 5x wagering requirement. The positive number (+125) shows how much profit you would make on a $100 bet ($125).

Understanding how to calculate probability, compare odds, and manage your bankroll are essential steps. Many value betting tools also simplify the process for newcomers. Expected value (EV) is a fundamental concept in value betting, quantifying the average amount a bettor can expect to win or lose per bet if the same wager is repeated many times. Rather than focusing on individual wins or losses, EV gives bettors a broader view of their potential profitability over a long period. Value betting in sports combines a deep understanding of odds, thorough analysis, and strategic planning.

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If the result of the equation is positive, then it can be considered a bet with value. Applying it successfully, in the long run, is based on how accurately you can estimate the true probability of an outcome. Although bookmakers are very good at setting odds for sporting events, they don’t set odds to reflect the estimated probability of an outcome.

Sometimes, especially in smaller markets or niche sports, bookmakers misprice events. A large part of learning how to bet on sports for beginners is about risk assessment. If you can learn how to look at a list of wagers and decide which ones are best to steer clear of, you will only increase your chances of winning money.

You won’t place a bet by mistake — we make it as easy as possible to stay on the right side of the edge. parimatch Value betting differs in a number of ways compared to sports arbitrage betting. Check out the differences between value betting and arbitrage betting. We don’t always bet on the most likely outcome – we bet on outcomes that have a better chance of happening than the odds imply. Well, you don’t need to calculate this manually — RebelBetting does it for you, scanning thousands of odds across dozens of bookmakers in real-time.

Another reason exchange odds are a better indicator of fair odds is that the odds aren’t reduced to create a margin, unlike at a bookmaker. As more bets are placed and more money enters the market, it becomes more ‘well formed’. The amount of money available to place bets (the liquidity) increases, and the gap between the back and lay odds (the spread) decreases. Most well-known bookmakers, like Bet365, Paddy Power, Ladbrokes, and William Hill are soft bookmakers.

Value betting is about increasing expected return, not winning every bet. Patience and persistence are vital traits for long-term gain. Emotional attachment to teams or players can cloud judgment and lead to irrational decisions. Beginners who bet based on loyalty often ignore clear warning signs or overlook critical data. It’s important to assess every event objectively, even if it involves a favorite team.

RebelBetting automatically uses a fractional Kelly strategy, which gives you a perfect balance of profitability and risk reduction. You can adjust the risk level in the software — 30% is the default and recommended for most users. Asian handicaps eliminate the draw by using whole, half, or quarter-goal spreads. For example, if you bet on Team A with a -1.5 handicap, they need to win by at least two goals for you to win the bet. A handicap of 0 (AH0) is equivalent to a Draw No Bet, where your stake is refunded if the match ends in a tie. For example, if two bookmakers are clones, you’ll see the same value bet appear on both platforms—creating more opportunities to place the same bet.

By gathering information like stats, trends, and form, you can find value and reduce the element of luck. Even the smallest odds variance can make a big difference to your profits over time. If you make a habit of checking multiple sportsbooks every time you want to bet, you will reap the rewards in the long run.

Joining is completely free, and we highly recommend it from day one. This helps you build a routine and sharpen your accuracy without touching your bankroll. Keep using the same smart strategy, and you’ll watch your bankroll steadily grow month by month. Instead of registering accounts with each bookmaker individually, a broker provides access to several at once—saving time and effort. However, some brokers may operate in legal gray areas depending on your location, so always check your local laws.